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Weber-Stephen Products Partners with American Royal and the World Series of Barbecue® Championships

World’s Biggest Barbecue Event And World’s Premier Grilling Manufacturer Team Up for Charity
09/05/2014

FOR IMMEDIATE RELEASE

Press Contacts:
Jennifer Brand – 636.448.2953
bbqbrand@gmail.com
Kim Durk – 773.844.1458
kim@durkrion.com

Kansas City, MO and Palatine, IL (September 5, 2014) – The American Royal Association and Weber-Stephen Products LLC today announced a sponsorship to support the 35th annual World Series of Barbecue® Championships in Kansas City, Missouri.

The new partnership between the American Royal and Weber-Stephen Products LLC, the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks and mobile applications, will help support portions of the barbecue festival and raise funds for scholarships and educational awards.

USA Today, Forbes, the Travel Channel, and Condé Nast Traveler have all declared the American Royal’s World Series of Barbecue® Championships the world’s largest, most famous, most prestigious, and best barbecue contest and festival. Spreading over 54 acres in Kansas City’s Stockyards District, the World Series of Barbecue Championship contest and food festival features four days of events and activities for all ages.

The World Series of Barbecue Championship held at the American Royal takes place this October 2nd – 5th and features over 550 barbecue teams and professional pitmasters competing for the most coveted titles the barbecue. The 35th annual BBQ event will feature cooking demonstrations by celebrity and culinary instructors, a barbecue-related trade expo, the largest specialty BBQ Sauce Store with a free sampling and tasting table, the Junior Series of Barbecue “Kids Que” contest, a Kids Korral entertainment zone, and a formal induction ceremony for the Barbecue Hall of Fame®.

This year, Weber is supporting the barbecue-centric festival by participating in the all-access cooking demonstrations and hosting grilling classes during the weekend. Attendees will be able to learn from top chefs and culinary experts about new grilling techniques, cooking tips, and recipes they can make at home or on their favorite backyard grill.

Weber is the Presenting Sponsor of the Barbecue Hall of Fame. Celebrity host and Barbecue Hall of Fame member Guy Fieri will be the Master of Ceremonies at the 2014 Induction Ceremony on Saturday, October 4th. Last year, George Stephen Sr., the inventor of the first Weber kettle was inducted posthumously into the Barbecue Hall of Fame at the American Royal. To learn more about the Barbecue Hall of Fame and the 2014 Inductees visit www.BarbecueHallOfFame.com.

In addition, Weber’s partnership with the American Royal also provides support for the Celebrity Cook-off event, the 8th Annual Junior World Series of Barbecue (“Kids Que”) contest, and the popular Kids Korral featuring mutton bustin’, pig races, stick horse races, bouncy houses, a petting zoo, and other family-friendly activities and interactive entertainment.

“The first Weber kettle grill was manufactured in Illinois more than 60 years ago,” said Jim Stephen, Executive Chairman, Weber-Stephen Products LLC. “As the brand continues to grow worldwide, we are proud to sponsor and celebrate the rich history of barbecue stemming from Kansas City and the American Royal.”

“We appreciate the support of our gracious sponsors like Weber-Stephen Products who help us host a one-of-a-kind barbecue event and also assist us with our mission of providing scholarships and educational awards to youth,” said Bob Petersen, American Royal President & CEO. “We are looking forward to a fun and successful 35th anniversary year of the World Series of Barbecue® Championships.”

For more information about the Weber-Stephen Products visit www.Weber.com.

Check www.AmericanRoyal.com for the latest barbecue event news and announcements.


About Weber:
Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks and mobile applications. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. More than 60 years later, the privately-held company’s products are sold worldwide at select national home centers, specialty hardware stores, patio stores and other retail outlets. Weber has the strongest customer support program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT®). Weber can also be followed on Facebook (www.facebook.com/weberbbq) and Twitter (www.twitter.com/webergrills). Visit www.weber.com for more information.


About the American Royal’s World Series of Barbecue® Championship
The American Royal World Series of Barbecue Championship, presented by UMB, is one of the most popular and highly attended events on the professional barbecue competition circuit. It is organized and hosted by the American Royal Association, a not-for-profit 501(c)(3) corporation that has been a Kansas City tradition since 1899. Each year more than 270,000 people attend events at the American Royal Complex. In 2013, the Royal was able to give $1.4 million in scholarship and educational awards. In addition to its educational mission, the American Royal generates some $60 million of economic impact, $4.4 million in local tax revenues, and supports 450 jobs. The 2014 American Royal is presented by Bayer HealthCare Animal Health Division and includes many other events. For more information, visit www.AmericanRoyal.com or call (816) 221-9800.



American Royal, 1701 American Royal Ct., Kansas City, MO 64102
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